etailology

Innocent is a European beverage maker with a less than traditional approach to marketing in a traditional category.  It’s worth looking at their site simply for inspiration.  I happened on to them through this post on ‘31 things that make innocent different‘ (clearly written by a Brand Member)… and I happened upon THAT post, by seeing the interesting and not to be missed bit on the Big Knit (which, incidentally, creates even more Brand Members…)

While not an etail example per se, Innocent clearly is doing some things right when it comes to brand and differentiation.  Well worth a long look.