Facebook Ads Deconstructed: 11 Tips
David Thiel on Jan 22 2008 at 10:47 am | Filed under: Copywriting, Social Media
For the those about to rock social media: Facebook Ads Deconstructed: 11 Tips for Marketers (at the always excellent Get Elastic Ecommerce Blog)
An excerpt:
Facebook users are in profile-pic-scanning mode and this ad is less likely to overlooked due to “banner blindness.” I imagine the brain will at least check to see if you know that person, then you realize “oh, this is an ad.”
The photo looks amateur, the lighting is terrible, the models aren’t airbrushed. It looks like a user-uploaded image. Brilliant.
