Great. Now that etailers are generally starting to discover the value in SMS marketing, frogblog reports that IM is Expected to Be the Next Killer App.
First: I agree.
Second: That doesn’t mean it’s a good marketing platform.
Third: Etailers should still focus on gaining traction with SMS as the core of their mobile marketing campaigns.
Fourth: Your thoughts? Enter your comments below…
Seriously? Heard of Google Talk anyone? This has already been done. I use it all the time on my Blackberry. Plus, Google Talk integrates with AOL Instant Messenger, so it’s not like I am missing a ton of people.