Comments for etailology

Comment on Four Types of Etail Email by Monthly Bills = Marketing Opportunity? You bet! | Direct Marketing 2.0

Monthly Bills = Marketing Opportunity? You bet! | Direct Marketing 2.0 — Wed, 13 Aug 2008 19:49:10 +0000

[...] written before (on my other blog, etailology) about the power that “service communications” have in the etail and direct marketing [...]

Comment on Opportunities with Transactional Email by Monthly Bills = Marketing Opportunity? You bet! | Direct Marketing 2.0

Monthly Bills = Marketing Opportunity? You bet! | Direct Marketing 2.0 — Mon, 16 Jun 2008 11:45:18 +0000

[...] written before (on my blog, etailology) about the power that “service communications” have in an etail and direct marketing [...]

Comment on Opportunities with Transactional Email by Marketing Power of Confirmation Emails at etailology

Marketing Power of Confirmation Emails at etailology — Tue, 10 Jun 2008 20:00:27 +0000

[...] the enormous untapped potential in transactional email (shipping confirmations, etc.) I’ve written about it before, but just for good measure here’s another article from eCommerce Cache: Asserting the [...]

Comment on Marketing Power of Confirmation Emails by Opportunities with Transactional Email at etailology

Opportunities with Transactional Email at etailology — Tue, 10 Jun 2008 19:58:57 +0000

[...] written before about the missed opportunities of transactional or service emails, but now MarketingSherpa has gone and done a study about it. They have published an excerpt of [...]

Comment on Diagram: Customer Lifecycle and Differences in Online & Offline Media Consumption by David Thiel

David Thiel — Tue, 27 May 2008 14:28:44 +0000

Mark,

I agree… far too much weight is placed on anecdotal information or so-called-insights gleaned from skin deep data (such as is offered by Google Analytics. That being said, some data is better than none, and I typically encourage customers to do something rather than nothing. Typically, an informal field study or survey fits the bill, low-key steno-pad-based measurements, etc.

You speak the truth though. When the client has had the budget, I’ve employed technologies like EyeTracking and formal usability studies to great effect. I’d love to hear about the software you mention!

Thanks!

–David

Comment on Diagram: Customer Lifecycle and Differences in Online & Offline Media Consumption by Mark.Jones

Mark.Jones — Fri, 23 May 2008 18:10:02 +0000

In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.

We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.

It seems that the individualised data gives a more enlightening perspective.

Comment on Mobile IM is Expected to Be the Next Killer App (via FrogBlog) by John Middleton

John Middleton — Tue, 20 May 2008 16:31:16 +0000

Seriously? Heard of Google Talk anyone? This has already been done. I use it all the time on my Blackberry. Plus, Google Talk integrates with AOL Instant Messenger, so it’s not like I am missing a ton of people.

Comment on Hear 2.0: “It doesnt have a Wienie” by David Thiel

David Thiel — Tue, 20 May 2008 14:55:41 +0000

BTW… officially you can spell “weinie” however you like

Comment on Diagram: Customer Lifecycle and Differences in Online & Offline Media Consumption by Rishi

Rishi — Fri, 11 Apr 2008 15:39:29 +0000

Looks great David!

Comment on Woot.com: Brand Membership in Action (reposted 10-18-07) by David Thiel

David Thiel — Tue, 01 Apr 2008 15:18:20 +0000

Even Seth Godin recognizes Woot’s prowess in the online marketing space. See his quick comment on Woot’s hilarious pay-per-click ads here:

http://sethgodin.typepad.com/seths_blog/2007/11/advertising-cre.html

Comment on The Secret to Effective SEO? Do what you’re told. by Ananya Roy

Ananya Roy — Fri, 21 Mar 2008 12:20:31 +0000

Hi David,

Yes, you are absolutely right. I had gone through the document.

Regards
Ananya

Comment on TryPhone : Bringing Brand Experience Online by David Thiel

David Thiel — Thu, 24 Jan 2008 04:51:21 +0000

Hmm… GSMLive doesn’t seem to work for me, but perhaps it’s just user error.

Comment on Ultimate Link Roundup: Best Internet Marketing Blog Posts of 2007 by Tamar Weinberg

Tamar Weinberg — Sun, 13 Jan 2008 07:38:35 +0000

Thanks for the link. It took me forever, but it was so worth it!

Comment on Improve Sales with Seven Design Essentials for Landing Pages by Balancing Web 2.0 and Web 0.5 for Optimum ROI | Direct Marketing 2.0

Balancing Web 2.0 and Web 0.5 for Optimum ROI | Direct Marketing 2.0 — Wed, 19 Dec 2007 01:57:40 +0000

[...] 10 High Profit Redesign Priorities. As a correllary to his rant against Web 2.0, Neilsen also points out the highest ROI revisions you can make to your site. I couldn’t agree more. (This is exactly the sort of detail I dig into at my other blog, etailology.com) [...]

Comment on Improve Sales with Seven Design Essentials for Landing Pages by Landing Page Design Essentials

Landing Page Design Essentials — Mon, 17 Dec 2007 12:22:57 +0000

[...] Don’t forget my own comments in this regard: Seven Essential Tips for Driving Sales through Landing Pages [...]

Comment on SCROBBLING by Path Intelligence Maps Customer Traffic through Retail Stores -- Using Cell Phone Pinging

Mon, 17 Dec 2007 12:13:46 +0000

[...] is David Thiel’s favorite band” the aggregation of this information through an ambient method like Path Intelligence can lead to all sorts of data driven commerce strategies. This automatic [...]

Comment on Email Marketing Redux by Rishi

Rishi — Fri, 26 Oct 2007 21:24:24 +0000

Adding to your commentary on Servicing Emails I would like to say that one of the big ‘To Do’ items for such emails is making sure that they get to the inbox and not the spam folder. Seems obvious, I know, but I know of a huge retailer that suddenly realized many of their servicing emails were going to customer spam folders. As a result customer service calls spiked. Not a good situation.

Comment on Customer Synchronicity Requires Interaction by Email Marketing Redux: How to Orient to Email Marketing Options

Email Marketing Redux: How to Orient to Email Marketing Options — Fri, 26 Oct 2007 14:30:16 +0000

[...] Retention Email generally takes the form of newsletters or editorial content. While this sort of interaction with the customer is admirable in and of itself, it’s also important to have something to say Endless coupons [...]

Comment on Checkout Features of the Top 100 Retailers by Marketing Power of Confirmation Emails | etailology

Marketing Power of Confirmation Emails | etailology — Fri, 26 Oct 2007 14:27:04 +0000

Comment on LifeStreams + Consumption Space = Etail Customer Understanding? by Definition of

Definition of — Mon, 01 Oct 2007 11:16:45 +0000

[...] one’s life online — for all to see. Related too, but more extreme than the process of “Lifestreaming”, Getting Naked has led some users even to post their financial information online for review, [...]

Comment on Use Twitter for ECommerce. by New Features in Twitter Boost its Utility for Online Marketing

New Features in Twitter Boost its Utility for Online Marketing — Thu, 27 Sep 2007 15:51:28 +0000

[...] written before about using Twitter for ecommerce marketing (once I was finally convinced that it was useful). Now, there’s [...]

Comment on Using Social Media for Ecommerce Marketing by David Thiel

David Thiel — Fri, 21 Sep 2007 00:32:30 +0000

Indeed… I have high hopes for Facebook. I think Flickr and Delicious might save Yahoo…. but I think that Twitter is a feature (not a business) which might suddenly be co-opted by all the other big boys out there.

Glad you liked the post!

Comment on Using Social Media for Ecommerce Marketing by Starr Horne

Starr Horne — Thu, 20 Sep 2007 21:31:19 +0000

Woah - Thanks David. This is just what I’ve been looking for. It will be interesting to see which “social” features stick, and which become the new pets.com/

Comment on Brand Membership for Intangibles by Emerging relationships between brands in etail environments

Emerging relationships between brands in etail environments — Wed, 19 Sep 2007 04:17:13 +0000

[...] Simply put, it’s a way to envision how online and offline activities flow together into a single lifestyle. It reminded me very much of a notable but very brief post from Dynamist.com on “Conspicuous Consumption in an Intangible Economy.” [...]

Comment on Using Facebook for eCommerce by Using Widgets for Etail and Ecommerce

Using Widgets for Etail and Ecommerce — Tue, 18 Sep 2007 13:59:19 +0000

[...] are widgets in Vista, widgets in MacOS, widgets in iGoogle and Yahoo… and even those Facebook “Apps” are pretty [...]

Comment on Instructable on 404 Page Format by Definition of Link-rot

Definition of Link-rot — Mon, 17 Sep 2007 05:57:04 +0000

[...] one platform to another, maintaining the same file structure is usually impossible, so a “Custom 404” is the best antidote for [...]

Comment on Sale Price Format Affects Conversion? by Rishi

Rishi — Fri, 14 Sep 2007 12:09:19 +0000

deliciously awesome…..

Comment on CAPTCHA by David Thiel

David Thiel — Thu, 13 Sep 2007 03:31:56 +0000

Volusion BLOG has posted a bit more on CAPTCHAs.

http://onlinebusiness.volusion.com/articles/captcha-form-stop-spam/

Comment on Optimizing Product Pages for Conversion by Bryan Eisenberg

Bryan Eisenberg — Wed, 29 Aug 2007 14:19:08 +0000

David,

I appreciate the link to the screencast. It also helped me find your blog and it looks like I will be spending some more time here.

Thanks.

Comment on Using Facebook for eCommerce by David Thiel

David Thiel — Tue, 28 Aug 2007 17:20:21 +0000

It’s worth noting: a search for Wishlist in the applications directory on Facebook yields just eight results (four of which are for Amazon).

Also worth noting: there is NO shopping category in the Facebook applications directory.

Sounds like a gold rush opportunity to me.