etailology

Notwithstanding the gimmicky and highly irritating slide-intro, here’s a video showing off Firefox Ubiquity — an interesting concept which continues to blur the lines between user needs and user actions.  These types of services help users share online experiences — and that sort of shared participation is a key to branding today.

Take a look.  This is edgy and futuristic, but it’s a great thought-starter: Ubiquity for Firefox on Vimeo