etailology

A while ago I found myself in need of an LCD TV mounting bracket for my kitchen. A quick trip to MountsandMore.com not only satisfied that need, but provided an EXCELLENT concept in etail.

Returns cost us all — a lot. And they’re a pain, for both retailers and customers. Mounts and More appears to have come up with a creative solution, and I must say I’m impressed. They offer return insurance.

Click the image at right to see what I mean. (It should be noted that I had a $400 “test” item in my cart to capture this image.) This is a fantastic idea which almost certainly lowers their cost of returns, and customers feel it’s a strong benefit. (I myself opted for the $4.90 insurance when I bought a $50 mount. Worth it to me.

MountsandMore.com knows a thing or two about ecommerce. You might also wish to check out their customer service page (again, at right), which reads like a textbook for how to answer the most frequent customer service issues.

A great example. (Hard to come by