Brands and Consumption Space: May 24 2007
David Thiel on May 26 2007 at 10:18 am | Filed under: Branding, Consumption Space
I’m a brand guy. One important aspect of brand is that it functions in memory — when you make a purchase decision (these days) there is rarely a salesperson on hand, rarely a brochure explaining features and benefits. Instead, you form a consideration set based on your memory and belief in particular brands.
From time to time, I try to note (from memory) of all the (national) brands I remember interacting with in one day. So, here’s Thursday May 24, in relatively chronological order; I mention only my first notice of the brand… and I am not counting signs or brands viewed, nor websites or blogs visited — just the brands I directly interact with.
- Boston Acoustics
- GE
- Phillips
- Dial
- Neutrogena
- Edge Gel
- Gillette
- Kiehl’s
- Glaxo-SmithKline (Flovent)
- Braun
- Arm and Hammer
- Hanes
- Polo
- Brooks Brothers
- Tommy Hilfiger
- Invicta
- Allen Edmonds
- Bunn
- Thermos
- Coach
- Booq (now leaving the house)
- Saab
- NPR
- Motorola
- Parrot Systems
- Apple
- Brandi Carlisle
- Counting Crows
- Feist
- Samsung (arriving work)
- Levenger (Circa)
- Lamy
- Staples
- HP
- Microsoft
- Glaceau
- AOL (AIM)
- Lucent Technologies
- Canon
- Kodak
- Toshiba
- City of Rochester (leaving work)
- Grey Goose
- Sennheiser
- Carrier
- University of Rochester (leaving speaking event)
- Subway
- Corona
- Gateway
- Sony
- Comedy Central (The Daily Show)
- Serta
Fifty-two brands — not counting the local brands, the brands I saw but with which I didn’t interact, and the brands I viewed online. The bad news (for brands hoping to get my attention) is that I interact with nearly every one of these brands every single day. Every single day. That means I’m continually having experiences which drive my memory or affinity in these brands.
Lastly, note that I didn’t buy anything — other than food or drink — all day.
How do you get through?
