Webkinz: An Excellent Integration of Bricks and Clicks at etailology

Webkinz: An Excellent Integration of Bricks and Clicks

Published

on June 4, 2007

in Brick to Click Integration and Cases and Reviews

If you’ve not heard of Webkinz, you should check them out. Kids love them. Buy a stuffed animal at (physical) retail. Then, buy virtual goodies online to build your pet’s second life.

The product is, of course, genius. (And the site provides a very clear overview of what a Webkinz is– just click “take a tour”).

And you can’t beat their cost of goods.

In the same vein, take a look at Club Penguin.

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Sweding is a term coined in the movie “Be Kind, Rewind” (see the wikipedia entry about the movie.) It’s best described as when fans “take classic films and remake them into short films using videotape, a virtually nonexistent budget, amateur actors, and insane amounts of creativity.” (quote from alwayswatching.org).

The movie’s makers have capitalized on the sudden enthusiasm around the concept of “sweding” in the real world and have created an excellent YouTube channel which promotes the film and shares sweded materials from regular people around the world.

So here it is: a film invents a word, Internet users run with it, and the filmakers run with the Internet-users’ idea and turn it into a fantastic marketing vehicle. Genius.

(And oh, btw some of the sweded film submissions are hilarious!)

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