etailology

If you’ve not heard of Webkinz, you should check them out. Kids love them. Buy a stuffed animal at (physical) retail. Then, buy virtual goodies online to build your pet’s second life.

The product is, of course, genius. (And the site provides a very clear overview of what a Webkinz is– just click “take a tour”).

And you can’t beat their cost of goods.

In the same vein, take a look at Club Penguin.