Techcrunch offers a nice overview of an integrated Web 2.0 marketing campaign from an upstart brand: Ron Paul for President. (FYI, I’d never heard of him before this article, so I’m not implying or promoting support for this candidate.)
The critical thing to take away on this posting is not that Ron’s presence in these Web 2.0 sites created the buzz about him — rather, these sites serve as multiple destinations through which distant brand members can share their enthuisasm. Most important is that Ron’s campaign did not choose one platform and force their users to adopt it — rather, he has made himself present within the existing online habits of his users.
Many lessons here.
“I’m not implying or promoting support for this candidate”
- Well, you should be! LOL
RP 08′
TJ,
Your comment (placed so quickly after my original post) is yet another testament to the power of the RP campaign’s Internet presence. Thanks!
–David