Etail Dtail has a solid post which provides an introduction to online marketing for new online sellers. While it’s a very basic overview, it’s the basics that we all sometimes forget. I’ve often found that keeping things simple (i.e. sticking to this list) is an excellent process/plan for niche marketers — even these basics provide rapid growth in the face of the dramatic increase in Internet usage.
In terms of niche markets and products, Volusion has some good advice on on-site factors as well with their post Increase Your Online Sales by Marketing to a Niche … in which they provide advice for niche sellers as well as some tips for mass marketers to better reach niche markets.
Finally, it’s clear that niche sellers can benefit strongly from WOM created in blogs. In one of my own businesses (BetterCoffee.com) I’d estimate that 15% of sales come from participation in one or two blogs. Taking this one step further is the concept of blog advertising (via Elastic Path).
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