A Review of Product Reviews

Published
by
David Thiel
on August 17, 2007
in Site Building
.

Product reviews have been an important topic of late. While we’ve all seen the evidence that they improve conversion dramatically, it’s also clear that they can be done right, done wrong, done yourself, or done by third parties.

Some links today about product reviews:

  1. Bazaarblog’s Interview With Shannon Glass About Product Reviews via eCommerce Optimization
  2. An overview of the social computing context which powers Web 2.0 at Groundswell
  3. Understanding and dealing with fake customer reviews: via GetElastic
  4. Some consideration of how those comments might function in pre-shopping via Retail Design Diva
  5. And finally, a look at 30 Retailers’ Customer Reviews via eCommerce Cache.

2 Response to “A Review of Product Reviews”

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  1. 1 eCopt
    August 17, 2007 at 3:56 pm

    David,

    Thanks for mentioning us in your roundup post. Product reviews are certainly getting a lot of attention lately. It’s funny how these trends go in cycles. Product and user-reviews have been around Online forever, but recently have been revived by retailers who use them in new and innovative ways.

    Keep up the good work. Thanks again.

  1. 1 08/17/07) - BIG Thanks: Recent eCommerce Optimization Supporters (08/13/07 - Read eCopt, Sell More - eCommerce Optimization
    Pingback on Aug 17th, 2007 at 3:57 pm

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