MetaJacking

MetaJacking equates to keyword-theft.  It is when you do the following:

  1. Search for the product or service you sell.
  2. Identify the top-ranking site which is not your own.
  3. View the source code of their page.
  4. Copy their meta-keywords tag content.
  5. Paste that content into your own site.

In theory, MetaJacking should not have a dramatic impact on your own search engine performance, but you can think of it as a slimy tactic with which to improve your standings.  I don’t recommend it, but it might happen to you.

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