etailology

I am a bit of a coffee nut, so the reference in this rant on Joho the Blog caught my eye. The lesson here is that email support matters, and while some guy named “Joho” may not seem to be “all that important” he is, quite.

Now, here’s the etailer’s dilemma. How do you know who’s behind the email? (Answer: you don’t, so treat everybody right.) Not treating your customers wrong is perhaps the most right thing you can do for your online marketing.