CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart.” Long story short? You’ve probably seen a ton of them… a CAPTCHA is the little image full of fuzzy letters and numbers which you read (and transcribe) on websites during login or search processes. Here’s a Facebook example (it’s the image with the fuzzy letters inside).
Author Archive for David Thiel
Eyetracking is one of those technologies that seems an obvious choice for testing ecommerce sites (and email newsletter formats) and yet it just doesn’t get that much attention.
Having provided many an eyetracking study for clients, I can tell you first hand that you will be ASTONISHED with the results of such a study and it will immediately change your thinking about site design.
And if you don’t believe me, believe Jakob Nielsen.
It’s not often you find a succinct little description of key terms that actually matter. Here’s an overview of analytics terms….
Over at etail detail, they share some great ideas as to how to reduce cart abandonment.
I’m a big believer that to understand shopping cart abandonment, you must perform real-life studies with real-life customers. A day of observation is better than a year of speculation.
One of my favorite e-jargon words, a “mullet strategy” is named after the haircut. It amounts to a “business up front, party in the rear” approach to emarketing.
What this means, is that there are plenty of ebusinesses (retailers included) that present a reputable public face, but rely on the “party in the rear” to keep things running. YouTube is an obvious example: the site presents itself as a user-uploaded-video-community, but in reality much of the traffic comes from people browsing illegal content.
