Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones
David Thiel on Dec 17 2007 | Filed under: Ambient Information, Online Behavior, Pre/Post Shopping, User Interface Design
I’ve often lamented that in while in offline retail environments, you can directly observe user behavior (through retail anthropology techniques a la Paco Underhill’s Envirosell), you couldn’t do the same thing in online stores.
I was then delighted to see Eyetracking technology evolve enough to be used for online retail. And now, the “circle is […]
