Archive for the 'Digital Marketing' Category

Diagram: Customer Lifecycle and Differences in Online & Offline Media Consumption

Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

69% of companies do not email checkout dropouts (via E-consultancy.com)

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The Life Cycle of a Blog Post, from Wired Magazine

Not to be missed for those seeking a 50,000 foot view of blogging (the killer app of social media). Wired presents an excellent (if a bit too “contrasty”) graphical overview of how blog posts come to be and how they come to be linked all over the Internet. Nicely done: […]

Facebook Ads Deconstructed: 11 Tips

For the those about to rock social media: Facebook Ads Deconstructed: 11 Tips for Marketers (at the always excellent Get Elastic Ecommerce Blog)
An excerpt:

Facebook users are in profile-pic-scanning mode and this ad is less likely to overlooked due to “banner blindness.” I imagineCompile the britney spears ringtones easy to listen. the brain will at least […]

Ultimate Link Roundup: Best Internet Marketing Blog Posts of 2007

Wow.  Tamar Weinberg at Techipedia has roundup of 250 marketing links for 2007.  It’s an excellent list and not to be missed.  Bookmark this: Best Internet Marketing Blog Posts of 2007.
Enjoy!