Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

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EConsultancy has a great post on why retailers need effective feature filtering.
I know a lot of people are unfamiliar with this concept, and it goes by other names as well (most notably: “guided navigation.”) The non-obvious benefit of this type of technology (supplied by industry leaders as Endeca In-Front, Right Now Technologies, and IBM […]

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The good news: The folks at TryPhone have done quite a good job at bringing the brand experience online for cellphone companies.
The bad news: since cellphone user interface design is incredibly bad (with the exception of iPhone), this type of online demonstration hurts many of the brands it demonstrates. (I’m not saying that’s […]

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Innocent is a European beverage maker with a less than traditional approach to marketing in a traditional category.  It’s worth looking at their site simply for inspiration.  I happened on to them through this post on ‘31 things that make innocent different‘ (clearly written by a Brand Member)… and I happened upon THAT post, by […]

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A friend recently put me onto David Armano’s blog (Logic+Emotion) and I enjoy it a great deal. David works for Critical Mass, which is among the very best of web development companies in the world (we’ve done a bit of work with that firm, so I’m talking both from reputation and first-hand experience). […]

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