Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

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Comparison Engines are an Important Ingredient in Your Etail Marketing Strategy
I’ve been meaning to post about comparison engines for some time now. Comparison engines are, of course, one of the core etail marketing channels, And yet, comparison engines remain relatively underused by smaller retailers and unoptimized by large ones. There is a […]

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I generally find it helpful to think of digital marketing activities as embodying one or more of the following “types” of marketing:

Brand Marketing … which demonstrates the promise of the brand in way which ensures it becomes part of the customer’s consideration set for the category. Brand marketing (especially in the form of PR […]

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I received an unusually high traffic boost yesterday on the mere mention that Twitter might be useful for ecommerce. This in mind, it occurs to me that there might be a dearth of information about how etailers can capitalize on the more popular (but as-yet-uncommercialized-except-for-ads) online sites where we waste spend so much of […]

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The need for brands was initially spawned by national companies who wished to compete with local manufacturers – an opportunity brought on by mass production and Rail’s ability to distribute products more widely. Brands have since evolved from a “logo and mark” to complete personalities which capture the essence of how businesses wish to […]

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