Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

1 Comment »

Most of the things we do wrong in etail are jeux slot machinejeu de casino gratuitsinternet blackjackjeux de casino gratuiinternet casinobonus casino 770jeux la rouletteblack jack downloadjeux casino lignecasino on net,reponse casino on net,casino on net mode gratuitesjeux de la roulettetélécharger un casino gratuitesregle jeu roulettejouer au casino gratuitementles crapsjeu casino gratuitscoupons bonus casinojeu blackjack […]

No Comments »

Reaching Existing Customers Through Email:
For existing customers, I generally think of email marketing efforts as forming three major categories of intent. These three types represent what marketers are trying to accomplish by sending the email message — though, obviously each time you email your customers, it’s more than likely a blend of these three types […]

1 Comment »

We all hate signing up for site registrations — tired of creating (and remembering) passwords, dealing with retailers’ idiosyncrasies for profile information, security, etc. Until a reasonable identity aggregation service comes along (sadly, Passport and OpenID didn’t work, but Paypal and Google Checkout just might make the cut!) users are doomed to maintain […]

No Comments »

A pet project of mine is to ensure that etailers understand the enormous untapped potential in transactional email (shipping confirmations, etc.) I’ve written about it before, but just for good measure here’s another article from eCommerce Cache: Asserting the Marketing Potential of Confirmation E-mails

No Comments »