Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

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lin

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I’ve written before about using Twitter for ecommerce marketing (once I was finally convinced that it was useful). Now, there’s more.
Twitter has released a new feature which allows users to receive updates for keywords they are tracking.
Instant Traffic to Online or Offline Sales
For etailers, this feature has legs, because it provides a […]

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I know we all talk sometimes about selling widgets, and finally their day has come: widgets are big business online… but not in the way that you think.
There are widgets in Vista, widgets in MacOS, widgets in iGoogle and Yahoo… and even those Facebook “Apps” are pretty widgety.
And, more than anywhere else you might see […]

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I am a bit of a coffee nut, so the reference in this rant on Joho the Blog caught my eye. The lesson here is that email support matters, and while some guy named “Joho” may not seem to be “all that important” he is, quite.
Now, here’s the etailer’s dilemma. How do you […]

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