David Thiel on Sep 18 2007 | Filed under: Guerilla/WOM, Online Trends, Widgets
I know we all talk sometimes about selling widgets, and finally their day has come: widgets are big business online… but not in the way that you think.
There are widgets in Vista, widgets in MacOS, widgets in iGoogle and Yahoo… and even those Facebook “Apps” are pretty widgety.
And, more than anywhere else you might see […]
David Thiel on Aug 28 2007 | Filed under: Customer Acquisition, Guerilla/WOM, Online Behavior, Online Trends
I received an unusually high traffic boost yesterday on the mere mention that Twitter might be useful for ecommerce. This in mind, it occurs to me that there might be a dearth of information about how etailers can capitalize on the more popular (but as-yet-uncommercialized-except-for-ads) online sites where we waste spend so much of […]
David Thiel on Aug 20 2007 | Filed under: Brand Membership, Branding, Consumption Space, Customer Acquisition, Online Behavior, Online Trends
The need for brands was initially spawned by national companies who wished to compete with local manufacturers – an opportunity brought on by mass production and Rail’s ability to distribute products more widely. Brands have since evolved from a “logo and mark” to complete personalities which capture the essence of how businesses wish to […]
David Thiel on Jul 22 2007 | Filed under: Online Trends, User Interface Design
Two interesting and different posts on trends this year:
Information Architects’ subway map of the 200 most successful websites out there, via TechCrunch.
The Good, the Bad, and the Web 2.0. An abridged debate between the authors of The Cult of the Amateur and Everything is Miscellaneous. The long version is better, but, um, longer.
Enjoy […]
David Thiel on Jul 18 2007 | Filed under: Etail Site Features, Online Trends
Much to my chagrin, someone has identified why Twitter matters.
(sigh.)
I admit defeat.
