Archive for the 'Social Media' Category

Diagram: Customer Lifecycle and Differences in Online & Offline Media Consumption

Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

The Life Cycle of a Blog Post, from Wired Magazine

Not to be missed for those seeking a 50,000 foot view of blogging (the killer app of social media). Wired presents an excellent (if a bit too “contrasty”) graphical overview of how blog posts come to be and how they come to be linked all over the Internet. Nicely done: […]

Facebook Ads Deconstructed: 11 Tips

For the those about to rock social media: Facebook Ads Deconstructed: 11 Tips for Marketers (at the always excellent Get Elastic Ecommerce Blog)
An excerpt:

Facebook users are in profile-pic-scanning mode and this ad is less likely to overlooked due to “banner blindness.” I imagineCompile the britney spears ringtones easy to listen. the brain will at least […]

Top Issues in Social Networks

Great responses to the question: “What are the most important topics in Social Networking today?” on LinkedIn Answers.   Check out the entire thread here, or see the excerpt below one one particularly good reply from Gaurav Kanoongo:
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Five Facebook Apps and What they Mean for Marketers

While this article (excerpt below) provides considerable value on its own…
The widgets are designed to engage users for longer periods of time on the Facebook website by creating activities for people with similar interests. Essentially, Facebook’s profiles have changed from a place where you just read about someone to a place where people can engage […]