Archive for the 'Web Analytics' Category

Capturing Customer Segmentation Data Online

I recently answered a question about customer segmentation on LinkedIn Answers, and figured I’d share my comments here as well:
There are multiple ways to capture segmentation data (not the least of which is to buy it from data-warehousing companies). In terms of data supplementation driven from your site itself, some can be driven through your […]

Web Analytics Terminology

It’s not often you find a succinct little description of key terms that actually matter.  Here’s an overview of analytics terms….