Archive for the 'Etail Costs' Category

Project Costs, Risks, and the Power of a Phased Approach

Those of us buying web services often demand a fixed price from those of us supplying them. And in many cases, that price is determined well in advance of the project requirements and specifications. (Clients often think this forces the “risk” of the project onto their vendors backs, but ultimately it means that […]

Googleopoly?

Interesting article on TechCrunch about how advertisers may be facing a Googleopoly. While that’s not exactly news to many of us, TechCrunch has pulled a few interesting stats out of the report it cites*:
To equal Google-DoubleClick’s level of market concentration in the intermediary online advertising market, one single financial services company would have […]

Best Idea Yet for Handling Etail Returns

A while ago I found myself in need of an LCD TV mounting bracket for my kitchen. A quick trip to MountsandMore.com not only satisfied that need, but provided an EXCELLENT concept in etail.
Returns cost us all — a lot. And they’re a pain, for both retailers and customers. Mounts and More […]

Etail Home Page = Prime Floorspace

Recognize the Sales Function of Your Home Page:
When you enter an offline store, what do you see? PRODUCT. When you enter most online stores, what do you see? CHEST-BEATING. Thats right, many online retail sites put themselves — not their products — up front. (Aren’t we great?)
That said, there are some key “about our store” […]

Etail Development: Real Costs Extend Beyond the Web

I had a great conversation with a potential client on Wednesday. This (particularly astute) prospect was quite realistic that the cost of developing an online retail web site would be absolutely dwarfed by the costs of aligning the supply chain, integrating ecommerce information flow with the site, establishing pick/pack operatins, integrating the marketing functions, […]