Archive for the 'Service and Support' Category

Opportunities with Transactional Email

David Thiel on Jul 19 2007 | Filed under: Email Marketing, Service and Support, User Interface Design

I’ve written before about the missed opportunities of transactional or service emails, but now MarketingSherpa has gone and done a study about it. They have published an excerpt of their study on transactional email (sponsored by StrongMail) which you can download.
(Note: this pdf was behind a reg-wall, but was otherwise free.)

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Key Rules for Online Retailers

David Thiel on Feb 28 2007 | Filed under: Brand Membership, ECommerce Strategy, Service and Support, The Shopping Cart

Surprisingly, there’s not much in the way of a mature strategic framework for online retailers out there on the web, so I’ll provide some of the key concepts we share with our customers. Since it’s online (and it’s retail) it’s important to remember that these thoughts and practices are constantly evolving in response to […]

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