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Over at etail detail, they share some great ideas as to how to reduce cart abandonment.
I’m a big believer that to understand shopping cart abandonment, you must perform real-life studies with real-life customers.   A day of observation is better than a year of speculation.

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When eBay started, it was a great place to find treasures amongst other people’s junk. Since then, it’s obviously become a major force in online retailing and marketing; for example, I recommend that every established online retailer also have an eBay store (just to access the “free” exposure!) and I often recommend eBay as […]

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Another interesting post at Elastic Path (which is getting better and better, actually).  This time it’s the Add to Cart Buttons of 107 Top Etailers.
Enjoy.

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A nice overview of checkout features and their use (in the Top 100 Retail Sites) is available from Elastic Path.

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