“Getting Naked” is the term used to describe the process of putting one’s life online — for all to see. Related too, but more extreme than the process of “Lifestreaming”, Getting Naked has led some users even to post their financial information online for review, approval, and feedback.
If blogging is the comfortable refuge of the egotiste, “Getting Naked” is the online window for the exhibitionist.
Now that I’ve used the word “naked” in my blog, I’m sure traffic will go through the roof 
[techtags: getting+naked, user+behavior]
Astroturfing is the practice of creating overly positive comments about your product — or overly negative comments about a competitor’s product — on a blog, forum, or review site. It is, in brief, the process of creating “artificial grass-roots support.”
[techtags: etail, wom, guerilla+marketing, astroturf]
Link-Rot is when links to a page experience “not found” errors. This happens most often when site owners (that’s YOU) “upgrade” a site without maintaining the exact same file structure. When switching from one platform to another, maintaining the same file structure is usually impossible, so a “Custom 404” is the best antidote for link-rot.
Link-Rot didn’t used to matter that much, because bookmarking was a personal thing — it affected those customers or users who suffered through the site upgrade and a little rot was taken in stride (both for the customer and the site owner).
Those days are over. Why? Deliciou.us. Now that bookmarks are social, link-rot can affect an enormous prospect audience for your site. Remember too that Google ranks your site based in large part on the number and quality of in-bound links; link-rot affects your rankings. Check your logs … how many people are requesting URLs that don’t exist?
NSFW is an acronym for “Not Safe for Work” and is a short-hand way of tagging content which is objectionable. It’s an instructive acronym since while it’s the short-hand for a specific type of content, it also assumes that the user is browsing the Internet (for entertainment) at their day job. Interesting, that.
CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart.” Long story short? You’ve probably seen a ton of them… a CAPTCHA is the little image full of fuzzy letters and numbers which you read (and transcribe) on websites during login or search processes. Here’s a Facebook example (it’s the image with the fuzzy letters inside).
