Archive for the 'Overheard' Category

Brand Membership for Intangibles

David Thiel on Mar 19 2007 | Filed under: Brand Membership, ECommerce Strategy, Overheard

Virginia Postrel at Dynamist.com had an interesting post today about “Conspicuous Consumption in the Intangible Economy.” It got me thinking about Brand Membership. If I’m such a strong brand member that I wish to wear a logo on my sleeve (a common occurrence, to be sure), how would I signify a similar […]

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Overheard in IT: Stop those Marketers!

David Thiel on Mar 09 2007 | Filed under: IT concerns, Overheard

I must share this quote, overheard while working with a major brand (>90% brand name recognition). We were working on an online promotional program for this brand when we received a frantic call from the client’s IT department — it seems we were supplied with a number of email addresses for promo response which […]

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