David Thiel on Oct 26 2007 | Filed under: Email Marketing, Service Emails
Reaching Existing Customers Through Email:
For existing customers, I generally think of email marketing efforts as forming three major categories of intent. These three types represent what marketers are trying to accomplish by sending the email message — though, obviously each time you email your customers, it’s more than likely a blend of these three types […]
David Thiel on Oct 19 2007 | Filed under: Copywriting, Email Marketing, Etail Customer LifeCycle, Service Emails
We all hate signing up for site registrations — tired of creating (and remembering) passwords, dealing with retailers’ idiosyncrasies for profile information, security, etc. Until a reasonable identity aggregation service comes along (sadly, Passport and OpenID didn’t work, but Paypal and Google Checkout just might make the cut!) users are doomed to maintain […]
David Thiel on Aug 10 2007 | Filed under: Email Marketing, Service Emails
A pet project of mine is to ensure that etailers understand the enormous untapped potential in transactional email (shipping confirmations, etc.) I’ve written about it before, but just for good measure here’s another article from eCommerce Cache: Asserting the Marketing Potential of Confirmation E-mails
