I’ve often lamented that in while in offline retail environments, you can directly observe user behavior (through retail anthropology techniques a la Paco Underhill’s Envirosell), you couldn’t do the same thing in online stores.
I was then delighted to see Eyetracking technology evolve enough to be used for online retail. And now, the “circle is […]

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I know, I know. We’re all supposed to use social media, but we don’t know how. Well, here are some places to look for inspiration:

Linda Bustos at GetElastic Blog has posted links to 110 Ways Retailers are Using Social Media.
Jason Billingsley, also at GeElastic has posted a five part “Social Media Marketing Guide” […]

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Comparison Engines are an Important Ingredient in Your Etail Marketing Strategy
I’ve been meaning to post about comparison engines for some time now. Comparison engines are, of course, one of the core etail marketing channels, And yet, comparison engines remain relatively underused by smaller retailers and unoptimized by large ones. There is a […]

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An excellent example of pre-shopping advice, straight from the mouth of the user.

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