Archive for the 'User Interface Design' Category

Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones

David Thiel on Dec 17 2007 | Filed under: Ambient Information, Online Behavior, Pre/Post Shopping, User Interface Design

I’ve often lamented that in while in offline retail environments, you can directly observe user behavior (through retail anthropology techniques a la Paco Underhill’s Envirosell), you couldn’t do the same thing in online stores.
I was then delighted to see Eyetracking technology evolve enough to be used for online retail. And now, the “circle is […]

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10 Ways to Improve the Checkout Page

David Thiel on Oct 10 2007 | Filed under: Checkout, User Interface Design

Great tid-bits at e-consultancy.  Enjoy

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Etail Site Design Link Roundup

David Thiel on Sep 14 2007 | Filed under: Etail Site Features, IA and Usability, User Interface Design

Some links to carry you through the weekend.

A good discussion of the size of category level catalog pages at Bricks and Clicks.
EConsultancy reports on eBay video listings. Coming to the USA? A nice companion to Truition Blog’s discussion of rich media for product presentation.
BetterRetail Blog walks us through the frustration of furniture shoppers.
Practical […]

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Sale Price Format Affects Conversion?

David Thiel on Sep 12 2007 | Filed under: Pricing Elasticity, User Interface Design

Crazy.  True?

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Eyetracking for Etailers and Ecommerce Companies

David Thiel on Sep 05 2007 | Filed under: IA and Usability, Online Behavior, User Interface Design

Eyetracking is one of those technologies that seems an obvious choice for testing ecommerce sites (and email newsletter formats) and yet it just doesn’t get that much attention.
Having provided many an eyetracking study for clients, I can tell you first hand that you will be ASTONISHED with the results of such a study and it […]

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