Archive for the 'IA and Usability' Category

Etail Site Design Link Roundup

Some links to carry you through the weekend.

A good discussion of the size of category level catalog pages at Bricks and Clicks.
EConsultancy reports on eBay video listings. Coming to the USA? A nice companion to Truition Blog’s discussion of rich media for product presentation.
BetterRetail Blog walks us through the frustration of furniture shoppers.
Practical […]

Eyetracking for Etailers and Ecommerce Companies

Eyetracking is one of those technologies that seems an obvious choice for testing ecommerce sites (and email newsletter formats) and yet it just doesn’t get that much attention.
Having provided many an eyetracking study for clients, I can tell you first hand that you will be ASTONISHED with the results of such a study and it […]

Design Reading List from Adaptive Path

 A good list of books that matter on interaction design, from Adaptive Path.

Here’s a new one: Searchandising!

That’s right, ATG has gone and filled another gap in the cyber-e-tail-online lexicon and come out with “Searchandising.” All kidding aside, the folks at ATG are pretty smart, so maybe there’s something to their new offering.
A quote:
According to research firm Trinity Insight, when first arriving on the home page of an e-commerce site, […]

Seth Godin on Retail Organization

Here’s an “incite-ful” post about retail store organization from Seth Godin. Seth seems to have caused a fury amongst traditional retailers by suggesting a logistically difficult (read: near impossible) store organizational model.
The lesson? He’s right about the organizational opportunities, but he’s suggesting something along the lines of the classic content restriction or […]