Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

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We all hate signing up for site registrations — tired of creating (and remembering) passwords, dealing with retailers’ idiosyncrasies for profile information, security, etc. Until a reasonable identity aggregation service comes along (sadly, Passport and OpenID didn’t work, but Paypal and Google Checkout just might make the cut!) users are doomed to maintain […]

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The etail site I talk about the most is Woot.com. They best embody the concept that Auragen calls “Brand Membership,” and they have in a single year amassed 500,000 registered users, despite their small size.
Woot’s online catalog contains only a single item each day, and they do not tell users how much stock is […]

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Innocent is a European beverage maker with a less than traditional approach to marketing in a traditional category.  It’s worth looking at their site simply for inspiration.  I happened on to them through this post on ‘31 things that make innocent different‘ (clearly written by a Brand Member)… and I happened upon THAT post, by […]

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 See this report from e-consultancy.

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