The etail site I talk about the most is Woot.com. They best embody the concept that Auragen calls “Brand Membership,” and they have in a single year amassed 500,000 registered users, despite their small size.
Woot’s online catalog contains only a single item each day, and they do not tell users how much stock is […]

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Innocent is a European beverage maker with a less than traditional approach to marketing in a traditional category.  It’s worth looking at their site simply for inspiration.  I happened on to them through this post on ‘31 things that make innocent different‘ (clearly written by a Brand Member)… and I happened upon THAT post, by […]

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A friend recently put me onto David Armano’s blog (Logic+Emotion) and I enjoy it a great deal. David works for Critical Mass, which is among the very best of web development companies in the world (we’ve done a bit of work with that firm, so I’m talking both from reputation and first-hand experience). […]

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The need for brands was initially spawned by national companies who wished to compete with local manufacturers – an opportunity brought on by mass production and Rail’s ability to distribute products more widely. Brands have since evolved from a “logo and mark” to complete personalities which capture the essence of how businesses wish to […]

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When eBay started, it was a great place to find treasures amongst other people’s junk. Since then, it’s obviously become a major force in online retailing and marketing; for example, I recommend that every established online retailer also have an eBay store (just to access the “free” exposure!) and I often recommend eBay as […]

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