David Thiel on Sep 20 2007 | Filed under: Consumption Space, Digital Marketing, Pre/Post Shopping, Social Media, Widgets
I know, I know. We’re all supposed to use social media, but we don’t know how. Well, here are some places to look for inspiration:
Linda Bustos at GetElastic Blog has posted links to 110 Ways Retailers are Using Social Media.
Jason Billingsley, also at GeElastic has posted a five part “Social Media Marketing Guide” […]
David Thiel on Sep 18 2007 | Filed under: Brand Membership, Branding, Consumption Space, Etail Customer LifeCycle, Online Behavior
A friend recently put me onto David Armano’s blog (Logic+Emotion) and I enjoy it a great deal. David works for Critical Mass, which is among the very best of web development companies in the world (we’ve done a bit of work with that firm, so I’m talking both from reputation and first-hand experience). […]
David Thiel on Aug 20 2007 | Filed under: Brand Membership, Branding, Consumption Space, Customer Acquisition, Online Behavior, Online Trends
The need for brands was initially spawned by national companies who wished to compete with local manufacturers – an opportunity brought on by mass production and Rail’s ability to distribute products more widely. Brands have since evolved from a “logo and mark” to complete personalities which capture the essence of how businesses wish to […]
David Thiel on May 26 2007 | Filed under: Branding, Consumption Space
I’m a brand guy. One important aspect of brand is that it functions in memory — when you make a purchase decision (these days) there is rarely a salesperson on hand, rarely a brochure explaining features and benefits. Instead, you form a consideration set based on your memory and belief in particular brands.
From […]
