Gang,
Attached to this post is a diagram I use quite a lot to describe the online media landscape and the etail customer lifecycle. It continues to evolve, but I thought I’d share it. Click for the full size version. Some key points and takeaways:

Customers are at different stages: This simple truism […]

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We all hate signing up for site registrations — tired of creating (and remembering) passwords, dealing with retailers’ idiosyncrasies for profile information, security, etc. Until a reasonable identity aggregation service comes along (sadly, Passport and OpenID didn’t work, but Paypal and Google Checkout just might make the cut!) users are doomed to maintain […]

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A friend recently put me onto David Armano’s blog (Logic+Emotion) and I enjoy it a great deal. David works for Critical Mass, which is among the very best of web development companies in the world (we’ve done a bit of work with that firm, so I’m talking both from reputation and first-hand experience). […]

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Comparison Engines are an Important Ingredient in Your Etail Marketing Strategy
I’ve been meaning to post about comparison engines for some time now. Comparison engines are, of course, one of the core etail marketing channels, And yet, comparison engines remain relatively underused by smaller retailers and unoptimized by large ones. There is a […]

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An excellent example of pre-shopping advice, straight from the mouth of the user.

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